The first makes business an impossibility. The other makes the business difficult.
Yet most companies do not focus on their most important assets: Customers. And those that do, simply do not know all that they can do for the Customer. Total Customer Value Management helps them learn and understand what else they can do for the Customer and how to do it.
Practicing Total Customer Value Management makes your Customers happy and loyal. Total CVM is a platform for your success by aligning every business function to the Customer. It also builds a bottom up Customer focus, with Customer delight being driven by front line people, supported by a Customer driven management.
Total CVM also tells you what drives Customers to buy from you and what makes them go to competitors, and what is important to then in the creation of value.
Total CVM is proven to increase market share, wallet share, profitability, and yes, Share Holder Value!